Our Benchmarking subject matter experts have documented and published dozens of articles, analyzing best practices, possible pitfalls and how to overcome them in the process of comparing one entity’s performance to another’s. Discover the best articles here!

Innovating through benchmarking: rapid product development

All entrepreneurs are aware of the fact that productivity is one of the most important aspects for successful product development. Benchmarking enables companies to determine which of their procedures would benefit more from improvement strategies, and what they should do to become more productive and profitable. Hence, organizations have started to focus increasingly more on product development processes.

Why is benchmarking vital to your business?

Best practice benchmarking allows companies to conduct a comparison of performance data obtained by means of studying similar processes or activities performed by other organizations, and identifying, adapting, and implementing the practices that produced the best performance results. This represents the most powerful type of benchmarking, as it focuses on “action” and it is used for learning from others’ experiences.

Social media benchmarking: how to engage your customers

In order to conduct an advertising campaign, companies can use tracking tools like coded advertising coupons, whereas for web analytics for your website, statistics can be generated to show the visitors’ behavior (Google Analytics). But how can your company achieve the greatest results through social media?